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This is all dependent on the creation of a compelling, focused, and productive cover photo.Start with any Facebook cover photo template in PicMonkey. Photo by Timothy Hales Bennett on Unsplash To Wrap UpĪ Facebook cover photo is a great way to advertise your product and drive traffic to your e-commerce merchant account. This helps to humanize your brand and create a more personal connection with your audience. You can use your cover image to showcase your company’s management, employee, or staff. If you own just an online store, it’s good to display pictures of the products you sell on your website. It will also compel them to walk into your store and make a purchase. Consumers will trust you better, seeing that you have a physical location. If you own a physical store, it’s a good idea to take a picture of it and display it on your cover photo. This will prompt viewers to purchase the product displayed, leading to a better conversion rate and increased lead generation. Showcasing your product’s feature on your Facebook cover photo is a compelling way to stand out against your competitors on social media. This can also be a great way to drive attendance and generate new leads for your business. If you have an event coming up, consider using your cover photo to announce and create hype for the event. Using this content in your cover photo can help build rapport and loyalty. UGC is influential because people are more likely to trust content created by another person than a company.Ĭontent generated by Facebook users is one of the best marketing tools you have available.

It could be a review, social media update, video, or any other media type. User-generated content refers to content related to your business but created by someone who’s not a representative of your business. Also, include an appropriate call-to-action button to encourage people to take action. Make it so enticing that people are compelled to click through to learn more. Of course, you also want to go beyond simply grabbing attention to drive sales.ĭisplay relevant information in a creative and fun way. It is where people get to learn about you. It is the first thing people see and spend time looking at. Think of your cover photo as your brand’s digital billboard. Use Your Cover Photo to Drive Sales or Lead Generation. These are some great ideas for cover photos: 1. Think about what makes your brand unique, and try to show that in your cover photo. You want to ensure that your cover photo represents your brand. Brilliant Ideas for Your Facebook Cover Photo This will ensure that your cover photo is displayed on both devices and that no critical components get cut off. We recommend using the size 820px by 360px and keeping text and graphics in the middle safe zone. This is tricky as your Facebook cover shows differently on mobile and desktop computers. And 640 pixels wide by 360 pixels on smartphones.

Facebook Cover Photo Size 2022Īccording to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers. With the perfect cover photo, your business will reap the benefits of increased visibility and bottom line value. Knowing the dimensions of your cover photo will help ensure you’re making the most use of your cover photo. Facebook cover photo can be an effective marketing tool when used appropriately. Why Your Facebook Cover Photo Is ImportantĪny business trying to promote its products online should give its Facebook cover photo a lot of thought and planning.